Official insights and announcements from the people at Property Solutions

Feb 4
The Shifting Expectations of Applicant Verification

Category: Leasing, Newsletters, Services

In the past, waiting a week to see if you qualified for an apartment was part of the territory for an applicant. But so was the inability to track the progress of a package shipment, or the need to wait for the rerun of your favorite show if you missed the original broadcast.  Prospects are…
Read more

Feb 3
Introducing #WallpaperWednesday!

Category: Technology, Values

Tired of looking at the same old screens? Entrata to the rescue! Follow @EntrataSoftware on social media (or check back here each week) for a fresh new look. You can download a new wallpaper designs for your phone, tablet, or computer each Wednesday.

Feb 2
Call Centers are Having a Moment

Category: Leasing, Management, Marketing, Newsletters, Services

Does it feel like your phone is ringing more than usual? Like it’s getting harder to keep up with new calls, much less return every call awaiting a response? You’re not imagining things. In the last six months, Entrata has recorded a year-over-year increase of calls to properties of anywhere from 11% to a whopping…
Read more

Jan 27
More Important than Ever: Efficient Community Communication

Category: Leasing, Management, Marketing

Remote communication has become the new norm, and by now, everyone is used to it. But that doesn’t mean everyone in the industry has perfected the art.  More than ever, effective communication platforms are a must as apartment communities continue to work with smaller onsite teams while striving to maintain service levels. While tech can…
Read more

Jan 8
2021: A Look Ahead

Category: Newsletters

It seems that there are two types of people as we flip the calendar to a new year—those who are eager to put 2020 behind them and those who are fibbing when they say they aren’t.  While the first week of the year makes clear that a January 1 wasn’t an automatic reset, we’re among…
Read more

Dec 15
2020: A Year in Review

Category: Technology, Values

Amid All the Chaos, 2020 Offered Suprising Positives Typically, these types of year-end recaps feature a cheery look back at significant milestones and benchmarks in the industry. Seeing that “cheery” will seldom be an adjective associated with 2020, some may wonder why we didn’t entirely skip this piece.  But although 2020 was a trying time…
Read more

Dec 8
The Benefits of a Positive Company Culture

Category: Values

Virtually everyone has experienced an environment where morale is low. Whether you experience it at the workplace, on an athletic team, at school or any other type of group, odds are you remember the experience very well—because it can be draining.  When culture turns sour, productivity becomes an uphill battle. In addition to trying to…
Read more

Nov 17
Training IT Teams in Multifamily

Category: Management, Technology

The associates who comprise the IT team are among the most astute in your organization. But despite their tech-savvy skill set and problem-solving abilities—IT stands for information technology, after all—these teams are no different than others in that they require training to function at a high level.  While a high-functioning IT team often performs training…
Read more

Nov 10
The Pricing Puzzle: Does your platform measure up?

Category: Marketing, Technology

Pricing can be an obscure concept. There is no absolute right or wrong rate, necessarily, but problems can arise if you’re too far off in either direction.  While many variables factor in as to how apartment communities arrive at their rates, 2020 has introduced another in the form of the pandemic. The effects have meant…
Read more

Nov 6
Companies Being Excellent: Standout Performances in 2020

Category: Connect, Values

Be excellent to each other. It’s one of Entrata’s key values, and perhaps the most pertinent during the current climate.  “2020 has shown us so many examples of humans not being excellent,” said Chase Harrington, president and chief operating officer of Entrata. “But we’ve also seen some of the best in humanity.” Throughout the Entrata…
Read more