Blog

Official insights and announcements from the people at Property Solutions

Nov 10
Designing a Better User Experience

Category: Newsletters, Summit

The apartment industry is deploying technology like never before. But for multifamily solutions to truly create efficiencies, improve business performance and allow operators to provide best-in-class service for renters, those solutions must offer an intuitive, comfortable user experience. Entrata’s efforts to create those experiences took a turn in the spotlight in the Designing a Better…
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Nov 8
Financial Protection for Residents Protects Your Properties

Category: Summit

When it comes to attracting prospective residents, property teams highlight everything from flexible lease options, a unique suite of amenities and posh in-home features to exceedingly pet-friendly accommodations.  All have the potential to positively sway the decision of a potential renter, but some would argue that the most enticing incentives might be less glitzy than…
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Nov 3
The Power of Automation

Category: Summit

There is no disputing that onsite teams are busy. They juggle prospect outreach, real-time resident requests and community events throughout the day—just to name a few of their duties.  Navigating through a clunky operating system shouldn’t be an additional time constraint.  Software should speed up the process rather than slow it down, particularly by automating…
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Nov 1
Making the Switch to Centralized Leasing

Category: Summit

For a long time, the multifamily industry had a reputation for being reluctant to embrace innovation and change.  But that reputation has started to fade in recent years, in part because of the way apartment communities turned on a dime to implement technologies like self-guided and virtual tours during the pandemic. In addition, increasingly sophisticated…
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Oct 27
Managing the Change

Category: Summit

When it comes to technology, there is a lot of excitement in the multifamily industry right now. More than ever, operators have the ability to optimize the performance of their portfolios while also providing prospects and residents with the experiences they demand. But the adoption of any technology is not a decision to take lightly….
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Oct 25
What’s Next in Multifamily Marketing?

Category: Summit

Musical artist Doja Cat was on TikTok, mildly grumbling that Taco Bell was requiring her to rap about food for an upcoming commercial. Her commiserating followers tracked the progress of her saga, making certain to see how the song came together.  This, though, was all part of an ingenious marketing approach by Taco Bell, which…
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Oct 20
Student Renters: Defining the Future of Multifamily Experiences

Category: Summit

Apartment managers trying to forecast the wants and needs of tomorrow’s renters need look no further than the occupants of today’s student-housing communities. Based on the insights of panelists in the Student Renters: Defining the Future of Multifamily Experiences session at 2022 Entrata Summit, the apartment industry needs to prepare for a different kind of…
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Oct 18
FinTech Solutions for Growing Multifamily

Category: Summit

A group of friends goes out for the night, but one of them forgets their wallet. One good soul in the group decides to pick up their expenses for the evening, trusting the friend to pay it back in a timely manner.  It’s a scenario that’s played out countless times over the decades, but it’s…
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Oct 13
Energy Sustainability Management: How to Achieve Your ESG Goals and Increase Property NOI

Category: Summit

It is perhaps natural for apartment owners and operators to fret when thinking about a potential future of stringent environmental regulations and reporting requirements. But the growing movement toward sustainable practices and away from fossil fuel consumption presents multifamily companies with opportunities to powerfully benefit their bottom lines. That was one of the messages from…
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Oct 11
The Evolution of Software

Category: Summit

Multifamily organizations often exhale when all the nuances of their software system are firmly in place. And by the time that breath is complete, it’s quite possible that something has already shifted in the industry that requires another tweak of the system.  For cutting-edge operators, this isn’t daunting as much as it is reality. They…
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