Official insights and announcements from the people at Property Solutions

Apr 8
Artificial Intelligence & Multifamily

Category: Newsletters, Technology

In some industries, artificial intelligence is designed to replace associates. In multifamily, it is designed to help them. A hyper-competitive market and low unemployment rate are among the factors that have made it more difficult for the industry to attract and retain high-performing associates. And oftentimes the associates that remain are saddled with a wide…
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Apr 2
Defending Your Properties From Applicant Fraud

Category: Leasing, Technology

Most prospects who submit an application to live at your community are everyday people looking for a home. You certainly don’t want to make their screening process a brutal one. But not all applicants have pure intentions. While you want to create a seamless, low-hassle experience, you also have to protect your property from potential…
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Mar 29
What’s New About Multi-Touch Attribution?

Category: Marketing, Newsletters, Technology

Like most tech advancements, the road leading to multi-touch attribution has been long and uphill. Multi-touch software has existed outside of multifamily for years, but industry-specific solutions, like those found in Entrata’s Marketing Suite, are fairly new and will continue to evolve. And like many developing concepts, the latest version is typically the greatest. Multi-touch…
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Mar 11
The Best of CampusConnex

Category: Management, Newsletters, Technology

Our Entrata Student team had a great time in Orlando in February with NAA’s student housing conference. Here are a few of our favorite takeaways:

Mar 11
Streamlining the Marketing Funnel

Category: Newsletters

Leads are the lifeblood of a community’s success. Without them, there would be no leases and our beautiful apartment communities would sit mostly empty. Nobody likes that idea. But if not managed properly, fewer of these cherished commodities will actually convert to leases. Many financial resources are dedicated to lead generation, but naturally, leads don’t…
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Feb 14
How Customer Acquisition has Changed

Category: Marketing

Car dealerships no longer rely on full-page newspaper ads. Department stores are using snail-mail campaigns less and less. Name the industry, and odds are that the way they attract customers has significantly changed in the digital age. The apartment industry is certainly no different, as renter preferences seem to evolve on a monthly basis. That…
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Feb 8
Best Practices for Managing Change

Category: Management, Newsletters

The only thing more constant than evolution of technology is change. Many companies are slow to embrace change, refuse to modify at all or are simply bad at changing. But the way a company manages change – whether it’s the implementation of new technology, the addition of new leadership or employee turnover – can impact…
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Jan 31
Future Challenges and Opportunities in the Ever-Shifting Apartment World

Category: Technology

If there is one constant in the apartment world, it’s that renter preferences and expectations continually evolve. But it has never happened at such an accelerated pace as in the current climate. Those preferences and expectations seem to shift as quickly as technological advancements, which is fitting considering many of those renter cravings and demands…
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Jan 8
Base Camp Keynote: The Iron Cowboy

Category: Base Camp, Newsletters

The first time James Lawrence set a record, he says, it was an accident. In 2011 he completed more half-Ironman-distance triathlons in a single year than anyone ever had before. Then in 2012, he set the record for full-distance Ironman races. You’d think he would be satisfied with these very impressive accomplishments. But rather than…
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Jan 4
Difficult Conversations Less Challenging With Preemptive Measures

Category: Residents

It’s inevitable. Whether the community you manage is affordable or Class A-plus to the max, residents are never going to be eternally happy. No matter how dreamy your amenities or robust your service levels, the occasional difficult conversation is unavoidable. Sometimes the resident is upset about a renewal increase or the racket caused by an…
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