Blog

Official insights and announcements from the people at Property Solutions

Jan 8
Base Camp Keynote: The Iron Cowboy

Category: Base Camp, Newsletters

The first time James Lawrence set a record, he says, it was an accident. In 2011 he completed more half-Ironman-distance triathlons in a single year than anyone ever had before. Then in 2012, he set the record for full-distance Ironman races. You’d think he would be satisfied with these very impressive accomplishments. But rather than…
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Jan 4
Difficult Conversations Less Challenging With Preemptive Measures

Category: Residents

It’s inevitable. Whether the community you manage is affordable or Class A-plus to the max, residents are never going to be eternally happy. No matter how dreamy your amenities or robust your service levels, the occasional difficult conversation is unavoidable. Sometimes the resident is upset about a renewal increase or the racket caused by an…
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Dec 10
Are Catastrophic Failures Worse Than Ordinary Ones?

Category: Newsletters, Residents

Avoiding disastrous mistakes is a primary objective for any onsite team. But there is a more-subtle concept that can help keep residents in the building: consistency. Companies across all industries generally think that a catastrophic failure is the No. 1 way to lose customers. In actuality, a series of small customer-service failures has more power…
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Dec 10
Introducing Message Center Template Library

Category: Leasing, Newsletters, Residents

Entrata’s Message Center lets properties communicate easily and efficiently with residents and prospects through branded and scheduled messaging. And now, with Message Center’s new template libraries with user permissions, we’re offering even better control to help promote brand consistency and empower site-level teams to communicate more effectively. Communication is vital, and Message Center is a…
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Nov 2
Using Automated Communications to Make Leasing Easier

Category: Leasing, Newsletters

Sometimes the leasing process is smooth and uninterrupted. And every now and then, the drive through rush-hour traffic is surprisingly smooth, a political conversation is cordial and well mannered and a root canal goes pleasantly well. But most of the time, the leasing process takes a few unexpected turns and seldom follows a blueprint. You’re…
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Oct 26
Digital Marketing Strategies for More Qualified Leads

Category: Marketing, Summit

The days of love-at-first-sight apartment conversions are dwindling, particularly in the digital space. With various options in a hyper-competitive market, prospective renters have become more selective than ever when deciding on a home. In fact, the average renter peruses at least five lead sources when searching for their next home. Those lead-source sites can vary…
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Oct 19
The View From the C-Suite

Category: Summit, Technology

With ever-evolving technology trends, increased focus on corporate social responsibility and newfound urgency to retain high-performing associates, the landscape in the apartment industry is shifting. A panel of executives shared their thoughts on these subjects and more relevant topics at the 2018 Entrata Summit in Park City, Utah. Here is a look at some of…
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Oct 19
Liz Wiseman Offers Leadership Strategies for Today’s Workplace

Category: Summit

The way we live and communicate and work is evolving, so how do leaders guide their organization in this new world of work? According to Liz Wiseman, researcher and executive advisor who trains leaders around the world, successful leadership involves building an intelligent team to make smart decisions and take smart risks. It’s better to…
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Oct 19
Navigating the Complexities of Student Housing

Category: Summit

Student housing operators bring a unique perspective to the multifamily world, and in the weeks before Entrata’s Summit, many responded to a survey and let us know which topics are top of mind as they complete turn and settle in for a new term. Entrata brought together a panel of top clients to talk through…
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Oct 19
Entrata + Google

Category: Summit, Technology

As smart-home automation moves inexorably into the multifamily space, property managers could find themselves wondering how to implement technology into their communities. Entrata reached out to Google to find out what approach a multinational internet giant is taking to helping management companies offer smart spaces within their communities. Tommy Deserti joined Nest just days before…
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