Official insights and announcements from the people at Property Solutions

Nov 5
The Evolution of Performance Metrics: Changing the Multifamily Game

Category: Newsletters

The apartment industry has always utilized data to some degree. But the metrics used in the past were often those of a general variety that nearly anyone could access, including broad regional trends and basic submarket data.  While helpful on the surface, those data points didn’t help operators answer higher-level questions, such as whether certain…
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Oct 28
Redefine the Total User Experience

Category: Leasing, Marketing, Newsletters, Technology

Before the tech revolution, the user experience in multifamily was always collaborative. The user—the person searching for an apartment home—would meet with members from the property team, or at the very least connect with them over the phone.  Tech has shown us that many leasing functions, from the home search and application processes to the…
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Oct 18
Entrata’s Virginia Love Named as a Multifamily Influencer

Category: Newsletters

Entrata is proud to tell the world that our very own industry principal, Virginia Love, has been named a 2021 Multifamily Influencer by GlobeSt. Real Estate Forum. She is profiled in the publication’s October issue and recognized on, as well as in the website’s email newsletters. Virginia is our second team member to be…
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Oct 12
Bring Billing Home

Category: Newsletters, Residents, Services

For property managers, a solid tech platform consolidates marketing, leasing, and resident management functions to cut out redundant data-entry, streamline workflows, and consolidate data for better reporting. But even in a world of single-platform solutions, a few property management workflows often remain stubbornly apart.  Utility billing is one example, with many properties relying on third-party…
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Oct 11
The Art of the Pivot

Category: Newsletters, Technology

Entrata’s Virginia Love Featured in Apartmentalize Session The tech revolution gradually made the apartment industry more adaptable to change. It’s a good thing, too, because multifamily teams have never had to adjust more than they did last year in a suddenly contactless world.  Had the pandemic arrived, say, 15 years earlier, operators and onsite teams…
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Oct 4
Fraud: A Growing Threat to the Property Management Industry

Category: Newsletters, Services, Technology

Fraud attempts across industries in the US are up an average of 25% this year, and according to a recent study conducted by Entrata, the property management industry is feeling the impact of this rise in fraudulent activity. The survey findings reveal rapid growth in the number of fraud attempts and increased concern about the…
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Sep 27
What’s Next in Apartment Touring?

Category: Leasing, Marketing, Technology

Entrata’s Trevor Riley Shares Wisdom at Apartmentalize 2021 Now that 2020 has firmly underscored the idea that an agent-led tour isn’t the only option, it’s safe to say that processes surrounding apartment touring will be ever evolving.  A myriad of tour options now exist, and communities across the nation are trying to determine the approach…
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Sep 7
It’s All In the Platform

Category: Newsletters

Your favorite team is playing and you want to check the results of the game. Do you log onto one site to check the score? Then you go to another to check the stats for each team? Then would you visit yet another to read a recap of the game?  Of course not! Why put…
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Jul 28
Pace of Innovation: Falling Behind is Not an Option

Category: Technology

The awesome and the maddening thing about technology is that it never stops evolving. Just when it seems that you have the latest, most cutting-edge tech features in place, something comes along to further push the envelope.  That trend has been further exacerbated over the past 18 months and shows no signs of slowing. For…
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Jul 14
Onsite Teams: The Real MVPs

Category: Management, Marketing, Residents, Values

Tech receives a lot of credit for helping the apartment industry get through the pandemic. That’s fair, but speaking as a tech provider, we’re going to put ourselves in the honorable mention category.  Why? Because onsite teams have been the true MVPs of the past year and a half—and it’s not even close. For 18…
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