Official insights and announcements from the people at Property Solutions

Dec 22
2021 in Review: Innovations & Trends

Category: Technology

While 2020 can still lay claim to the most chaotic year the apartment industry (and perhaps everybody else) has ever experienced, we didn’t exactly get back to business-as-usual in 2021.  Sure, some semblance of normalcy returned, but 2021 also was a year of continued adjustments, ever-changing protocols, and prolonged staff shortages—all while the industry continued…
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Dec 10
Key Takeaways from OpTech 2021

Category: Newsletters

Artificial intelligence and automation were gradually adopted by the multifamily industry in recent years due to their assist value. While they weren’t designed to replace associates, AI and automation can handle an abundance of tedious day-to-day tasks and enable associates to concentrate on higher-level initiatives.  One of the telling side effects of the pandemic, however,…
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Dec 1
Opportunities and Risks in the Single-Family Rental Market

Category: Newsletters

On the business side, multifamily and single-family rentals had always been distinct entities. An operator either managed one or the other with very little crossover.  But that is changing. As the single-family market becomes increasingly popular, many of the big players in the multifamily space are beginning to develop single-family, build-to-rent divisions. A measured approach…
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Nov 5
The Evolution of Performance Metrics: Changing the Multifamily Game

Category: Newsletters

The apartment industry has always utilized data to some degree. But the metrics used in the past were often those of a general variety that nearly anyone could access, including broad regional trends and basic submarket data.  While helpful on the surface, those data points didn’t help operators answer higher-level questions, such as whether certain…
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Oct 28
Redefine the Total User Experience

Category: Leasing, Marketing, Newsletters, Technology

Before the tech revolution, the user experience in multifamily was always collaborative. The user—the person searching for an apartment home—would meet with members from the property team, or at the very least connect with them over the phone.  Tech has shown us that many leasing functions, from the home search and application processes to the…
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Oct 18
Entrata’s Virginia Love Named as a Multifamily Influencer

Category: Newsletters

Entrata is proud to tell the world that our very own industry principal, Virginia Love, has been named a 2021 Multifamily Influencer by GlobeSt. Real Estate Forum. She is profiled in the publication’s October issue and recognized on, as well as in the website’s email newsletters. Virginia is our second team member to be…
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Oct 12
Bring Billing Home

Category: Newsletters, Residents, Services

For property managers, a solid tech platform consolidates marketing, leasing, and resident management functions to cut out redundant data-entry, streamline workflows, and consolidate data for better reporting. But even in a world of single-platform solutions, a few property management workflows often remain stubbornly apart.  Utility billing is one example, with many properties relying on third-party…
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Oct 11
The Art of the Pivot

Category: Newsletters, Technology

Entrata’s Virginia Love Featured in Apartmentalize Session The tech revolution gradually made the apartment industry more adaptable to change. It’s a good thing, too, because multifamily teams have never had to adjust more than they did last year in a suddenly contactless world.  Had the pandemic arrived, say, 15 years earlier, operators and onsite teams…
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Oct 4
Fraud: A Growing Threat to the Property Management Industry

Category: Newsletters, Services, Technology

Fraud attempts across industries in the US are up an average of 25% this year, and according to a recent study conducted by Entrata, the property management industry is feeling the impact of this rise in fraudulent activity. The survey findings reveal rapid growth in the number of fraud attempts and increased concern about the…
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Sep 27
What’s Next in Apartment Touring?

Category: Leasing, Marketing, Technology

Entrata’s Trevor Riley Shares Wisdom at Apartmentalize 2021 Now that 2020 has firmly underscored the idea that an agent-led tour isn’t the only option, it’s safe to say that processes surrounding apartment touring will be ever evolving.  A myriad of tour options now exist, and communities across the nation are trying to determine the approach…
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