Blog

Official insights and announcements from the people at Property Solutions

Jun 9
Entrata Connect: An Interview with Yvette Nicole Brown

Category: Connect

Nice guys may finish last according to conventional wisdom, but Yvette Nicole Brown is here to disprove that rule.  Coby Rich, vice president of marketing for Entrata, recently sat down with the actress, best known for her role on the NBC comedy series Community, for an episode of Entrata Connect to discuss how she stayed…
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Jun 9
Entrata Connect: Keeping Communities Safe from Emerging Threats

Category: Connect

Every multifamily organization needs an Eric O’Neill.  The former FBI counter-terrorism and counterintelligence operative—who spoke during Episode 1 of Entrata Connect—helped capture Robert Hanssen, a former FBI double agent who spied on behalf of the Soviet Union and Russia. Hanssen was deemed the most damaging spy in U.S. history as Russia’s top mole from 1976-2001.  …
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Jun 9
Entrata Connect: Flexible Tour Types

Category: Connect, Leasing, Marketing, Technology

A prospect arrives at an apartment community, meets with a leasing agent and sees the property in a predetermined path. In the past, that was the only type of tour. But modern-day prospects want choices when they search for their next potential home — and they now have an ever-increasing amount of options.  Over the…
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May 25
The Critical Role of Automation in Lead Management

Category: Leasing, Marketing, Technology

Imagine if many mundane daily household tasks could simply be automated. Trash cans automatically transferred from the garage to the curb on pickup day. Groceries neatly placed in the fridge on the proper shelves. The backyard efficiently mowed on a weekly basis because you scheduled the lawnmower to do it at a certain time.  Much…
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May 10
What to Expect at Entrata Connect

Category: Connect, Newsletters

In June, Entrata will be reprising it’s wildly popular online event, Entrata Connect, for the whole multifamily industry. Connect is an event that grew out of the industry’s unique needs in the middle of a global pandemic, but has become one of the most engaging and beloved ways for multifamily professionals to, well,  connect with…
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May 10
The Power of Smart Reporting

Category: Management, Newsletters, Technology

We live in a data-rich world. Any PM software platform you use is going to offer lists of reports to find metrics on every aspect of your business. All of this data can offer a trove of information, but how much real insight does it provide?  Multifamily professionals can find themselves overwhelmed or confused when…
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Apr 30
Examining Best Practices for Virtual Events 

Category: Newsletters

Intense data mining isn’t needed to proclaim the terms virtual and remote reached their crescendo in 2020. Essentially all activity in the multifamily environment—including onsite communication, education panels and industry conferences—gravitated away from the in-person experience.  But just like the industry’s migration to video and remote tours, the transition to virtual conferences wasn’t a flip-of-the-switch…
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Apr 14
2020 Impacts Continue to Evolve

Category: Newsletters

When looking back on 2020 in a few decades, odds are it won’t be remembered as a banner year for the world. But that doesn’t mean that everything about the year should be permanently washed away.  Like almost everywhere else, it will be remembered as a trying year for multifamily. It will also be known…
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Apr 7
Entrata’s ResidentPortal 4.0

Category: Management, Newsletters

An accessible, functional resident portal was one of the technologies that put Entrata on the map. Providing an interface to residents to be able to pay rent, schedule maintenance requests, or just reach out to the leasing office any time of day or night was once a revolutionary offering in the multifamily space.  A lot…
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Apr 7
Thriving Together: The AI and Pricing Power Combo

Category: Marketing, Technology

The introduction of artificial intelligence to the multifamily industry has been a measured process. Yes, many are using AI in the form of chatbots and for advanced automation. But to a large degree, AI is viewed by the industry for its future capabilities rather than anything that can make an immediate impact.  The apartment sector…
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