Blog

Official insights and announcements from the people at Property Solutions

Aug 6
Masters of Paperless

Category: Newsletters

Entrata has been helping ResidentPortal and ResidentPay customers create paperless leasing offices for years. But when we invited Entrata customers representing many portfolio types and sizes to enter a contest to see who could boost online payments the most, even we couldn’t believe what happened. 


Aug 6
Introducing Lead Scoring

Category: Leasing, Newsletters, Technology

Leasing office life would be a lot simpler if all leads were created equal. But they’re not. And unfortunately, you can’t always tell just by looking whether or not a lead is likely to progress to a lease. Luckily, you don’t have to just trust your gut when you’re trying to figure out if that…
Read more


Aug 3
Lead Generation and Lead Integration Technology – How Can One Support the Other?

Category: Newsletters

The techniques for generating leads are various and widespread, and the apartment industry has been remarkably creative and successful in that arena. Managing those leads, however, has been a bit more challenging. Much of the lead management technology in the industry is outdated and can’t keep pace with the ever-increasing digital presence in lead generation….
Read more


Aug 2
What Does Marketing Data Say About Online Conversion?

Category: Marketing, Technology

When marketing teams peruse their data, their eyes usually drift toward two primary metrics – leads and leases. The data surrounding those numbers often gets overlooked. That’s a mistake, much like viewing only the scoring and rebounding averages of a basketball player, when several other metrics such as shooting percentage, assists, steals, blocked shots and…
Read more


Jul 10
Getting the Lease with Entrata’s Leasing Suite

Category: Leasing, Newsletters

Congratulations! You’ve got prospects. Your hard work and marketing strategies have generated interest in your community, and you’re getting phone calls and emails and prospective renters wanting to know more. Mission accomplished? Not quite. It’s a sensitive, make-or-break time in the relationship between a community and a prospective renter. How your team acts at this…
Read more


Jul 3
Prominence of Google My Business Driving Marketing Teams to Alter Strategy

Category: Marketing, Newsletters

The Google shift is well underway and multifamily marketing teams are taking note. Previously, marketing teams dedicated vast resources to achieve organic rankings on the first page of Google. But widespread recent data has provided firm proof that organic rankings are no longer the only major player on Google. In fact, 63 percent of Google…
Read more


Jun 29
Multi-Source Attribution Paints Clearer Picture For Marketing Teams

Category: Leasing, Marketing, Newsletters

The days of love-at-first-sight apartment conversions are dwindling, particularly in the digital space. With various options in a hyper-competitive market, prospective renters have become more selective than ever when deciding on a home. In fact, the average renter peruses at least five lead sources when searching for their next home. Those lead-source sites can vary…
Read more


Jun 11
ProspectPortal: Upgrades Available

Category: Marketing, Newsletters

In a recent audit, we noticed that our ProspectPortal clients are quite attached to their website templates. Most of you are happily using design themes created before 2016. And while we’re gratified that these websites are working so comfortably for you, we think it’s time to shake things up. Why disrupt something that seems to…
Read more


Jun 11
Connect + Create with Entrata

Category: Management, Newsletters

When you put it all together, Entrata’s platform lets you create the business processes and workflows that work best for your company. Companies that add Entrata Core are creating unprecedented efficiencies. Did someone say synergy? We compared communities that are full-platform on Entrata against those using Entrata integrations with other property management software providers, and…
Read more


May 8
Data Driven Marketing Decisions

Category: Marketing, Newsletters

Measuring the success of marketing strategies is essential to making informed choices. This data can provide a perspective that allows you to go beyond reacting to each twist and turn of the market. In fact, once you’ve got a solid grasp of key metrics, you’ll notice that you can identify and anticipate trends more quickly,…
Read more