Blog

Official insights and announcements from the people at Property Solutions

Nov 8
Keeping up with the Consumers

Category: Newsletters, Summit, Technology

Deconstructing consumer behavior really comes down to one thing – perception of value. Unfortunately, that one thing is more complicated than it sounds. There are an endless number of perceptions from a seemingly endless variety of prospective renters and residents. That’s why apartment owner/operators who navigate the consumer behavior maze most effectively and efficiently win…
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Nov 8
Delinquencies: Managed

Category: Management, Newsletters

Entrata is updating our delinquency management tools to make chasing down those elusive unpaid balances that much easier.


Nov 8
Voice-Activated Smart Home Living

Category: Marketing, Newsletters, Residents, Technology

In a session at the recent NMHC OpTech Conference, panelists ruled on the debate over whether or not to add smart home technology to apartments: It’s not a matter of if, but when. What a smart apartment actually looks or sounds, however, is still very much in question.


Oct 25
Webinar Recap: How Entrata Helps You Hire & Retain Employees

Category: Technology, Webinars

In a recent webinar discussing how Entrata helps property management companies hire and retain employees, panelists Jason Larson, Chief Strategy Officer at IDM and Dan McLennan, Regional Sales Manager at LinkedIn, shared best practices in retaining employees and how you can better optimize technology to reach the millennial generation. They examined ways to recruit top…
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Oct 13
Cyber Security Essentials

Category: Management, Newsletters, Services, Technology

Each October the Department of Homeland Security launches a campaign to raise awareness about the importance of cybersecurity. With news of data breaches increasing in both frequency and scale, we think it’s a great time to look at a few of the essentials that should be in place to keep your residents’ data safe and…
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Oct 13
Hire & Retain the Best

Category: Management, Newsletters, Summit, Technology

Most millennials can hardly remember a time when they didn’t have the power of a supercomputer in the palms of their hands. Some members of Generation Z might not even know what a payphone looks like. What members of these generations do know and remember is that technology, learning and culture make life greater. If…
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Oct 13
Troubleshooting Your Lead Management

Category: Marketing, Newsletters

Some apartment leasing teams manage leads efficiently and effectively without losing any opportunities, while others struggle to even return phone calls and respond to emails. In every portfolio, there’s room for improvement when it comes to lead management.


Sep 22
News from the Summit: A New Lease on Life for Those Experiencing Homelessness

Category: Company Announcements, Newsletters, Summit, Values

Entrata has once again partnered with Shelters to Shutters to help raise money to relieve homelessness in our communities. At last year’s Summit, attendees heard firsthand the heartfelt story of Odessa Moore, a participant in Shelters to Shutters’ program to transition individuals from homelessness to economic self sufficiency. There was not a dry eye in…
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Sep 21
News from the Summit: Collect More with Entrata Core

Category: Leasing, Newsletters, Summit

Creating ancillary income can be a slippery slope. You can produce extra revenue by assessing fees to your residents, but you have to walk a fine line to avoid alienating them with fees they might interpret as frivolous. Residents understand that they’ll probably have to pay pet rent, a fee for extra storage or a…
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Sep 21
News from the Summit: Sticking it to the ILS

Category: Marketing, Newsletters, Summit

For most common apartment search terms, like Los Angeles apartments or apartments in New York, the first page of Google is pretty much taken. Internet listing services own those pages, spending whatever resources it takes to maintain the top positions. That’s not to mention the sheer number of Los Angeles or New York apartments they have…
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