Blog

Official insights and announcements from the people at Property Solutions

Oct 13
Cyber Security Essentials

Category: Management, Newsletters, Services, Technology

Each October the Department of Homeland Security launches a campaign to raise awareness about the importance of cybersecurity. With news of data breaches increasing in both frequency and scale, we think it’s a great time to look at a few of the essentials that should be in place to keep your residents’ data safe and…
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Oct 13
Hire & Retain the Best

Category: Management, Newsletters, Summit, Technology

Most millennials can hardly remember a time when they didn’t have the power of a supercomputer in the palms of their hands. Some members of Generation Z might not even know what a payphone looks like. What members of these generations do know and remember is that technology, learning and culture make life greater. If…
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Oct 13
Troubleshooting Your Lead Management

Category: Marketing, Newsletters

Some apartment leasing teams manage leads efficiently and effectively without losing any opportunities, while others struggle to even return phone calls and respond to emails. In every portfolio, there’s room for improvement when it comes to lead management.


Sep 22
News from the Summit: A New Lease on Life for Those Experiencing Homelessness

Category: Company Announcements, Newsletters, Summit, Values

Entrata has once again partnered with Shelters to Shutters to help raise money to relieve homelessness in our communities. At last year’s Summit, attendees heard firsthand the heartfelt story of Odessa Moore, a participant in Shelters to Shutters’ program to transition individuals from homelessness to economic self sufficiency. There was not a dry eye in…
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Sep 21
News from the Summit: Collect More with Entrata Core

Category: Leasing, Newsletters, Summit

Creating ancillary income can be a slippery slope. You can produce extra revenue by assessing fees to your residents, but you have to walk a fine line to avoid alienating them with fees they might interpret as frivolous. Residents understand that they’ll probably have to pay pet rent, a fee for extra storage or a…
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Sep 21
News from the Summit: Sticking it to the ILS

Category: Marketing, Newsletters, Summit

For most common apartment search terms, like Los Angeles apartments or apartments in New York, the first page of Google is pretty much taken. Internet listing services own those pages, spending whatever resources it takes to maintain the top positions. That’s not to mention the sheer number of Los Angeles or New York apartments they have…
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Sep 21
News from the Summit: Reducing Fraud in the Information Age

Category: Leasing, Newsletters, Summit

Apartment operators are constantly devising and revising ways to ensure the personal data of their residents is secure. But what about when the residents themselves commit fraud to live at your community? A growing number of prospective renters are utilizing fake or stolen social security numbers and fake pay stubs to meet an apartment community’s…
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Sep 20
News from the Summit: Executive Keynotes

Category: Newsletters, Summit, Technology

Entrata’s fifth annual user Summit brought together more than 350 multifamily professionals at  the Stein Eriksen Lodge in Park City, Utah. The event kicked off today with keynotes from CEO Dave Bateman and President Chase Harrington. They shared highlights of Entrata’s growth over the past year and plans for future development to a sold out…
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Sep 20
News from the Summit: A New Generation of Lead Management

Category: Marketing, Newsletters, Summit

Leasing offices across the multifamily industry have traditionally focused their lead management strategies on an agent-centric approach. And for good reason. An agent-centric strategy allows properties to manage their leasing teams easily. It focuses on agent effort and easily measured benchmarks and allows the property to provide a consistent leasing experience for potential renters.  …
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Sep 20
Making the Switch: Implementing Entrata Core

Category: Management, Newsletters, Summit

When Cottonwood Residential and Monument Real Estate Services set out on a search for a new technology provider, both companies agreed that finding the right partner was just as important as finding the right software to meet their business objectives.   “We were extremely frustrated with our previous provider’s unwillingness to integrate with third party…
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