Blog

Official insights and announcements from the people at Property Solutions

Jul 10
Getting the Lease with Entrata’s Leasing Suite

Category: Leasing, Newsletters

Congratulations! You’ve got prospects. Your hard work and marketing strategies have generated interest in your community, and you’re getting phone calls and emails and prospective renters wanting to know more. Mission accomplished? Not quite. It’s a sensitive, make-or-break time in the relationship between a community and a prospective renter. How your team acts at this…
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Jul 3
Prominence of Google My Business Driving Marketing Teams to Alter Strategy

Category: Marketing, Newsletters

The Google shift is well underway and multifamily marketing teams are taking note. Previously, marketing teams dedicated vast resources to achieve organic rankings on the first page of Google. But widespread recent data has provided firm proof that organic rankings are no longer the only major player on Google. In fact, 63 percent of Google…
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Jun 29
Multi-Source Attribution Paints Clearer Picture For Marketing Teams

Category: Leasing, Marketing, Newsletters

The days of love-at-first-sight apartment conversions are dwindling, particularly in the digital space. With various options in a hyper-competitive market, prospective renters have become more selective than ever when deciding on a home. In fact, the average renter peruses at least five lead sources when searching for their next home. Those lead-source sites can vary…
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Jun 11
ProspectPortal: Upgrades Available

Category: Marketing, Newsletters

In a recent audit, we noticed that our ProspectPortal clients are quite attached to their website templates. Most of you are happily using design themes created before 2016. And while we’re gratified that these websites are working so comfortably for you, we think it’s time to shake things up. Why disrupt something that seems to…
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Jun 11
Connect + Create with Entrata

Category: Management, Newsletters

When you put it all together, Entrata’s platform lets you create the business processes and workflows that work best for your company. Companies that add Entrata Core are creating unprecedented efficiencies. Did someone say synergy? We compared communities that are full-platform on Entrata against those using Entrata integrations with other property management software providers, and…
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May 8
Data Driven Marketing Decisions

Category: Marketing, Newsletters

Measuring the success of marketing strategies is essential to making informed choices. This data can provide a perspective that allows you to go beyond reacting to each twist and turn of the market. In fact, once you’ve got a solid grasp of key metrics, you’ll notice that you can identify and anticipate trends more quickly,…
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May 4
Renovate Your Websites

Category: Marketing, Technology

Apartment communities spend a lot of time and energy providing a positive living experience for residents and developing a strong curb appeal at their properties. And while focusing on these areas is an important aspect of successfully managing a property, it unfortunately means that attention to digital curb appeal often takes a backseat. Ensuring that a visit…
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May 3
Beyond the ILS: Expanding Your Digital Footprint

Category: Marketing, Technology

The digital marketing strategy for some apartment operators begins and ends with the ILS. But that really shouldn’t even qualify as a strategy considering everyone uses an ILS to some degree – and it leaves a lot on the table. Sure, ILS listings are effective for attracting some of the traffic at the top of…
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Apr 9
Spring Cleaning for your Websites

Category: Marketing, Newsletters

As the season turns from winter to spring, you may find yourself with an irresistible urge to throw open a window or declare war on dust-bunnies. May we suggest a little spring cleaning on your property websites as well? Whether you’re refreshing the colors of your property homepage, updating your calls to action, or swapping…
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Apr 2
Don’t Let Apathy Win: Apartment Operators Forfeit Revenue by Refusing to File Small Claims

Category: Management, Technology

It’s unavoidable. Whether your apartment community is affordable, market-rate or luxury to the extreme, your residents are going to cause damages. What makes a difference is how you handle those damages. Apartment operators forfeit significant amounts of revenue every year by failing to file smaller insurance claims pertaining to resident-caused damages, and oftentimes these damages…
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