Blog

Official insights and announcements from the people at Property Solutions

Sep 13
Entrata + Google + IBM Watson + Amazon

Category: Summit

In the opening keynote of Entrata’s 2018 Summit, CEO Dave Bateman and President Chase Harrington announced partnerships with Google, IBM Watson and a generally available integration with Amazon Alexa: Entrata is partnering with Google to enhance the accessibility of smart home offerings for the multifamily industry. Through our joint efforts, we are working to develop…
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Sep 11
You’ve just survived turn. Now what?

Category: Newsletters, Summit

It’s September. The air is cooling, lending crisp edges to warm days. Pumpkin spiced is sneaking back onto menus everywhere. Football season is underway. And students have returned to their classes. If you work in student housing, that means you’ve just survived some of the most critical days of the calendar year.   Rather than…
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Sep 11
CX Myths that Can Kill Your Brand

Category: Newsletters, Summit

Many companies believe they are providing a superior customer experience because they are hitting the mark on several key touch points. But what if many of those touch points are actually myths? Luke Williams examined that concept at the Entrata Summit in Park City, Utah. The Head of CX Strategy at Qualtrics outlined six customer…
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Sep 7
Entrata Summit Giving Initiatives

Category: Summit

Each year at the Summit, Entrata shares the spotlight with an organization that is doing the work of making our world a better place. We share their stories and make donations in the name of our clients and Summit attendees. This year, our efforts are tripled, and the Summit giving initiative covers three unique and…
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Sep 4
How Your Leasing Agents Should Be Answering Calls

Category: Leasing

In the days of instant gratification, a missed call from an apartment prospect can be exceedingly detrimental. In fact, that call might have been your only chance, because today’s prospects often immediately move on to the next community. If a prospect is calling, you’ve already conquered a key hurdle by generating interest in your community….
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Aug 6
Masters of Paperless

Category: Newsletters

Entrata has been helping ResidentPortal and ResidentPay customers create paperless leasing offices for years. But when we invited Entrata customers representing many portfolio types and sizes to enter a contest to see who could boost online payments the most, even we couldn’t believe what happened. 


Aug 6
Introducing Lead Scoring

Category: Leasing, Newsletters, Technology

Leasing office life would be a lot simpler if all leads were created equal. But they’re not. And unfortunately, you can’t always tell just by looking whether or not a lead is likely to progress to a lease. Luckily, you don’t have to just trust your gut when you’re trying to figure out if that…
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Aug 3
Lead Generation and Lead Integration Technology – How Can One Support the Other?

Category: Newsletters

The techniques for generating leads are various and widespread, and the apartment industry has been remarkably creative and successful in that arena. Managing those leads, however, has been a bit more challenging. Much of the lead management technology in the industry is outdated and can’t keep pace with the ever-increasing digital presence in lead generation….
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Aug 2
What Does Marketing Data Say About Online Conversion?

Category: Marketing, Technology

When marketing teams peruse their data, their eyes usually drift toward two primary metrics – leads and leases. The data surrounding those numbers often gets overlooked. That’s a mistake, much like viewing only the scoring and rebounding averages of a basketball player, when several other metrics such as shooting percentage, assists, steals, blocked shots and…
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Jul 10
Getting the Lease with Entrata’s Leasing Suite

Category: Leasing, Newsletters

Congratulations! You’ve got prospects. Your hard work and marketing strategies have generated interest in your community, and you’re getting phone calls and emails and prospective renters wanting to know more. Mission accomplished? Not quite. It’s a sensitive, make-or-break time in the relationship between a community and a prospective renter. How your team acts at this…
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