Blog

Official insights and announcements from the people at Property Solutions

Oct 9
Entrata’s New Reporting Framework

Category: Management, Newsletters, Summit

Whenever Entrata takes on a new technology project, we start with the research. Many of our clients participate in interviews, we observe their processes and listen to their ideas. Then the design work begins. After bringing stakeholders and strategy teams together to hammer out priorities, prototypes are built and tested with users, leading to the…
Read more


Oct 7
Smart Technology in the Apartment Rental Industry

Category: Management, Newsletters, Summit, Technology

Voice assistants. Smart thermostats. The ability to have appliances schedule their own maintenance appointments. The future of smart home technology is no longer coming – it’s already here. And according to a panel of technology experts at the 2019 Entrata Summit, the new challenge is finding ways to effectively and efficiently scale and integrate these…
Read more


Sep 12
Landmark Properties & Entrata: An Excellent Pairing

Category: Summit

Don’t expect any paper deliveries to the offices of Landmark Properties anytime soon. The onsite team won’t need them, because they’ve gone completely paperless. In fact, you might not see certain team members at the office at all on given days, because they can now access their documents and contracts from afar.  Landmark, the nation’s…
Read more


Sep 12
Making People Happy: Maverick Residential

Category: Summit

At the 2019 Entrata Summit in Park City, Utah, Maverick Residential took the stage to discuss company culture, change management, and the power of technology partnerships. Filled with unique insights and expert perspectives, this power panel outlined best practices on evolving as a property management company in today’s apartment rental industry.


Sep 12
Using Technology to Recruit, Train and Retain Associates

Category: Summit

Today’s labor market has made recruiting, training and retaining associates even more of a challenge than in recent years. There are simply more jobs than people to do them, which has made training and retaining associates a critical component to an organization’s success.  And our workforce looks different today than it did even five years…
Read more


Sep 11
The Robots are Coming! (How to Leverage Disruptive Technology)

Category: Summit, Technology

Artificial intelligence has been a buzzword in the technology world for several years, and these technologies are now becoming a player in many aspects of the apartment rental industry. At Entrata’s 2019 Summit in Park City, Utah, a panel of industry experts tackled some of the hottest topics surrounding the use of AI from both…
Read more


Sep 11
Matrix Residential & Entrata Forge Winning Partnership

Category: Summit

The partnership is only fitting. Matrix Residential strives to differentiate itself from other apartment companies through its unique culture and trademark brand of service. To a large extent, Entrata echoes that mission in the software space. “We chose to partner with Entrata because we feel that our company cultures are very similar,” said Tracy Bowers,…
Read more


Sep 11
Less Paper, Less Problems

Category: Summit

Paperless leasing offices were among the many discussions about new enhancements to Entrata’s Resident Suite at the 2019 Summit.  The biggest form of paperless expansion is the rise of electronic payments. Of all Entrata users, the average online payment adoption is 67 percent. The best way to adopt paperless payments at your community is to…
Read more


Sep 11
The Future of Marketing from AI to Z

Category: Summit

Duties of multifamily marketers of the past included arranging bouquets for grand-opening parties and tracking a community’s promotional activities on paper-based spreadsheets.  Fast-forward to 2019 and the industry’s marketing teams are much more of a tech-savvy bunch. By utilizing innovations such as chatbots, self-touring software, virtual reality, customized resident apps and more, today’s marketers serve…
Read more


Sep 10
The Power of Story

Category: Summit

There are two basic elements that have shown up in storytelling for thousands of years: a hero and a journey. The best storytellers know how to use these elements to impact the way their audience feels. This according to professional storyteller, Matthew Luhn, who shared his experiences as an animator with the Simpsons and a…
Read more