Blog

Official insights and announcements from the people at Property Solutions

May 8
Data Driven Marketing Decisions

Category: Marketing, Newsletters

Measuring the success of marketing strategies is essential to making informed choices. This data can provide a perspective that allows you to go beyond reacting to each twist and turn of the market. In fact, once you’ve got a solid grasp of key metrics, you’ll notice that you can identify and anticipate trends more quickly,…
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May 4
Renovate Your Websites

Category: Marketing, Technology

Apartment communities spend a lot of time and energy providing a positive living experience for residents and developing a strong curb appeal at their properties. And while focusing on these areas is an important aspect of successfully managing a property, it unfortunately means that attention to digital curb appeal often takes a backseat. Ensuring that a visit…
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May 3
Beyond the ILS: Expanding Your Digital Footprint

Category: Marketing, Technology

The digital marketing strategy for some apartment operators begins and ends with the ILS. But that really shouldn’t even qualify as a strategy considering everyone uses an ILS to some degree – and it leaves a lot on the table. Sure, ILS listings are effective for attracting some of the traffic at the top of…
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Apr 9
Spring Cleaning for your Websites

Category: Marketing, Newsletters

As the season turns from winter to spring, you may find yourself with an irresistible urge to throw open a window or declare war on dust-bunnies. May we suggest a little spring cleaning on your property websites as well? Whether you’re refreshing the colors of your property homepage, updating your calls to action, or swapping…
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Apr 2
Don’t Let Apathy Win: Apartment Operators Forfeit Revenue by Refusing to File Small Claims

Category: Management, Technology

It’s unavoidable. Whether your apartment community is affordable, market-rate or luxury to the extreme, your residents are going to cause damages. What makes a difference is how you handle those damages. Apartment operators forfeit significant amounts of revenue every year by failing to file smaller insurance claims pertaining to resident-caused damages, and oftentimes these damages…
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Mar 19
EPA Fix a Leak Week

Category: Management

In celebration of EPA’s Fix a Leak Week, Entrata is highlighting ways in which its ResidentUtility customers can conserve water at their communities! With more than a trillion gallons of water wasted annually nationwide due to leaks, taking charge of leak detection and performing necessary repairs is a goal we can all get behind. The…
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Mar 12
Introducing Two-Way Texting

Category: Leasing, Marketing, Newsletters

A growing number of your prospects prefer texting to phone calls, and with the Entrata’s new two-way texting functionality, you’ve got them covered. Entrata now allows your properties to enable SMS messaging through your ProspectPortal website by showing prospective residents a “Text Us” option when they click the multi contact button. A prospect who prefers…
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Feb 13
Smart Home Tech Needs Open Technology Ecosystems

Category: Newsletters, Technology

New technologies bring new challenges, especially when it comes to brand new categories of hardware. Smart home technology is no exception. Smart thermostats, smart smoke detectors, smart locks, leak detection systems and many others often come with their own software that gives residents the ability to control the devices from their smartphones. But being required…
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Feb 7
Go Paperless, Plant a Tree

Category: Residents

Entrata’s ResidentUtility customers have a new way to help plant some roots in their communities and go green.  In an effort to encourage residents to go paperless, Entrata will plant a tree for every resident living at a ResidentUtility property who opts out of receiving a paper invoice. We have partnered with One Tree Planted,…
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Jan 16
Base Camp Texas

Category: Base Camp, Newsletters

Back by popular demand, Entrata’s Base Camp is returning to Dallas! Base Camp Texas will be held on March 20-21, 2018 at The Omni Hotel. Join technology super-users and early-adopters for two days of product training and personalized software consultations by registering today!